Marketing Solutions

Print

Simply put, there is no other print publication in the region reaching your target audience quite like Off the Grind the magazine. OTG is available to readers at no cost, it is vibrant in both design and content, and our scope of distribution trumps all other publications attempting to reach this market. Every issue is printed on heavy weight newsprint in full color, giving your display ad more pop and reader recognition. With our focused readership we put your business into the hands of people who are interested in your product or service, every time.

Audience

Off the Grind the magazine reaches both locals and out-of-town visitors who have an interest in regional outdoor recreation opportunities. We tend to transcend generations and sexes with all outdoor enthusiasts picking up OTG, but our heaviest readership falls in the 18 to 45 age gap, with a slight edge in favor of males. Our audience is well educated and puts a priority on finding quality gear and services within the outdoor market and related industries. In the peak of the tourism seasons of the Northern Rockies (Winter / Summer) our pick-up rate of return is nearly 99 percent. This tells us that a significant portion of our readers are visiting from other areas and are looking for more information on where and how to recreate in the region. They find this information within the pages of Off the Grind the magazine.

Dollars

$6.2 billion: Amount spent each year in the Northern Rockies on outdoor related gear and services. (Idaho, Montana, Wyoming)

Activity

950,000: Population of people living in the N. Rockies who consider themselves frequent campers.
670,000: Population of people living in the N. Rockies who consider themselves frequent cyclists.
410,000: Population of people living in the N. Rockies who consider themselves snow sport enthusiasts.

Design

Making your brand attractive to our readers is the number one goal. We can help you get there with our expert design services. When working with our sponsors and their display ad design, we take every step to ensure the client’s needs are met and their brand is portrayed in a fashion that suits our audience. We will build and re-build an ad until it is considered perfect by both the client and our design staff. Our in-house display ad design services are included at no extra charge with every ad purchase. Please view our portfolio of designs to get a feel for what we offer. Portfolio

Print Rates & Sizes

Our rates start as low as $85 per month for a full-color display ad. We offer contract lengths of any size, but sponsors who sign for more months receive deep discounts, up to 25 percent off the open rate. Our sponsors can choose between 1/8, 1/4, 1/2 and full-page ad sizes. Consider bundling your marketing campaign with both a print ad and an online ad and receive an even better rate. Contact Matt Baldwin at editor@offthegrind.com for more information regarding rates and circulation.

Online

Off the Grind online is the Web's best source for information and news regarding the outdoor community of the Northern Rockies. Timeliness is our key to Web success as we update the site with breaking news and fresh multi-media content on a daily basis, keeping our readers interested and coming back often. We have also built the site on a solid foundation of keywords so search engines pick up our content more often, bringing a wide variety of readers to our content, and your display ad. We have also designed the site to feature each sponsor’s display ad with the utmost in clarity. Unlike other sites, we only include one, elegantly placed ad per page. This keeps your brand in front of the reader's eye longer, without the competition or distraction of other ads.

Online Rates and Sizes

Off the Grind online offers CPM campaigns to fit your budget. Our display ad size is a medium square and can be delivered in any format. Contact Matt Baldwin at editor@offthegrind.com to learn more about rates.